• Loading…

Ice Skating Priests

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Use Of Music / 2006

The third Stella Artois advert to be directed by Jonathan Glazer focuses on the adventures of hundreds of priests playing on the frozen lake just outside their abbey's grounds in Poland. A young priest is sent to fetch a crate of beer. As he returns, stepping back onto the lake, he immediately falls through the ice and disappears into the freezing waters below. Panic ensues until the lost priest resurfaces in a distant hole in the ice. When his brothers rush over toward him, it is clear that they have no interest in his well-being, but rather in their favourite beer which is sinking in front of their eyes. The soaking priest, who has barely managed to drag himself out of the water, is beckoned to fulfil his duty: he dives back into the freezing waters to rescue the bottles of Stella Artois.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again