The advert opens on a series of beautiful shots of the visually intriguing town of New Orleans. Instead of its usually very noisy occupants and all the regular sounds, everyone is being as quiet as possible; a mother telling off her son and throwing his clothes over the balcony, does so in a whisper. A jazz band in an old café plays in virtual silence, all you hear is the clink of glasses and hushed whispers. A taxi driver closes his window to sneeze. These shots symbolise the silence necessary on the golf course for the tournament of Zurich Classic of New Orleans.
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