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LOVE 90

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Editing / 2006

This ninety-second commercial brings to life the triple distillation process used to create Smirnoff. The commercial triple distils the same intense conversation between a couple as they sit in their car overlooking L.A. The same scene is shown three times; with each repetition, action and dialogue is removed to mirror the triple distillation process Smirnoff undergoes. In the film, as with the brand, the distillation process serves to remove elements of the action, leaving us with a better outcome.

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