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Rio

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Editing / 2006

The spot shows how a street cleaner named Renato became a celebrity overnight. The 1997 Rio carnival was coming to an end as the last float was moving out. When the street cleaners moved in to clean up, one of them spontaneously starting to dance to the music off in the distance. Before he knew it a camera spotted him and his image was on every TV in the country. Technology helped him become the biggest thing in Brazil. SUPER: Good things can happen when your phone’s on.

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