Rio
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Editing / 2006
The spot shows how a street cleaner named Renato became a celebrity overnight. The 1997 Rio carnival was coming to an end as the last float was moving out. When the street cleaners moved in to clean up, one of them spontaneously starting to dance to the music off in the distance. Before he knew it a camera spotted him and his image was on every TV in the country. Technology helped him become the biggest thing in Brazil. SUPER: Good things can happen when your phone’s on.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.