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LOVE 90

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Cinematography / 2006

This commercial triple distils the same intense conversation between a couple as they sit in their car overlooking LA. With each repetition, action and dialogue are removed to mirror the triple distillation process Smirnoff undergoes, leaving us with a better outcome. In the first scene the man says: “I know you had an affair with Dylan. I don't love you anymore”. In the second scene he says: “I had an affair. I don't love you”. And in the third he simply says: “I love you”.

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