This commercial triple distils the same intense conversation between a couple as they sit in their car overlooking LA. With each repetition, action and dialogue are removed to mirror the triple distillation process Smirnoff undergoes, leaving us with a better outcome. In the first scene the man says: “I know you had an affair with Dylan. I don't love you anymore”. In the second scene he says: “I had an affair. I don't love you”. And in the third he simply says: “I love you”.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.