• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Kung Fu Clowns

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Direction / 2006

When using the Real Yellow Pages to choose a plumber, or in this case a birthday clown, every listing is battling for your business. A campaign was developed that brings that battle to life, using epic movie genres, in this case an old Kung Fu style movie. Instead of a cast of traditional martial arts experts, birthday clowns are used. A battle ensues and ultimately one clown emerges as the victor. Cut to a housewife looking at the Real Yellow Pages. Her husband asks if she's found a clown for Billy's party yet. She replies, “I found just the guy.” The viewer sees an advert with a picture of our hero clown. Cut to a tag that reads ‘May the best choice win’.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again