When using the Real Yellow Pages to choose a plumber, or in this case a birthday clown, every listing is battling for your business. A campaign was developed that brings that battle to life, using epic movie genres, in this case an old Kung Fu style movie. Instead of a cast of traditional martial arts experts, birthday clowns are used. A battle ensues and ultimately one clown emerges as the victor. Cut to a housewife looking at the Real Yellow Pages. Her husband asks if she's found a clown for Billy's party yet. She replies, “I found just the guy.” The viewer sees an advert with a picture of our hero clown. Cut to a tag that reads ‘May the best choice win’.
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