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Stunt City

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Direction / 2006

This ad dramatises an ordinary morning in an extraordinary place: Stunt City. Throughout the commercial we see men leaping from buildings, cars skidding through town on two wheels, and morning commuters hanging from the skids of a helicopter as it makes its journey across town. At the end of the commercial, as one of our stunt men crashes through the skylight of a large room in order to arrive at his meeting on time, we realise that these men are not even breaking sweat because Sure for Men offers ‘Over the top protection for under the arms.’

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