This commercial tells the story of a scarecrow who has lost his scare. Banished from the farm where he worked, he wanders aimlessly in the wilderness. Weak and exhausted, he collapses in the wood and then is found by a passing farmer. The farmer takes pity on him and takes him to his farm, where he nurses him back to health by feeding him nourishing wholegrain. As the days pass the scarecrow regains his strength, until finally he gets his scare back.
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