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What Goes Around

Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Art Direction / 2006

In this film a simple tale is told in an amazing way. A young girl is dismayed when she loses her pet bird. Despite her grief she randomly helps a stranger. This act of kindness is then transferred onto someone else, and in turn someone else again. This continues until it comes full circle back to the girl, who is rewarded by the return of her bird. ‘What goes around, comes around' - a simple philosophy which sits at the core of the Coca-Cola brand.

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