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Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / New Uses Of Broadcast / 2006

Talking Boony was a small statuette that watched the cricket series with fans in the comfort of their living rooms whilst making 'special' comments. When prompted by a sonic pip the doll transmitted Boony's voice, quoting typical comical comments such as 'He's seeing them like watermelons', 'When are we going to the pub?', and 'Got any nachos? I love nachos'. The talking Boony figurine houses an audio chip loaded with hundreds of comments. It was programmed to wake up for each of the broadcast matches and respond to digital audio triggers transmitted through the television. When the appropriate trigger was transmitted, the talking Boony would respond with a suitably funny comment. Talking Boonys were available when purchasing two Victoria Bitter cartons.

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