• Loading…


Award: Yellow Pencil

Yellow Pencil / TV & Cinema Advertising / New Uses Of Broadcast / 2006

Talking Boony was a small statuette that watched the cricket series with fans in the comfort of their living rooms whilst making 'special' comments. When prompted by a sonic pip the doll transmitted Boony's voice, quoting typical comical comments such as 'He's seeing them like watermelons', 'When are we going to the pub?', and 'Got any nachos? I love nachos'. The talking Boony figurine houses an audio chip loaded with hundreds of comments. It was programmed to wake up for each of the broadcast matches and respond to digital audio triggers transmitted through the television. When the appropriate trigger was transmitted, the talking Boony would respond with a suitably funny comment. Talking Boonys were available when purchasing two Victoria Bitter cartons.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again