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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / New Uses Of Broadcast / 2006

The aim was to produce an arresting piece of work on a limited budget that capitalises on the furore of the 2005 England v Australia Ashes series. After the first four Ashes series, the outcome was in the balance going into the final test. With the whole country glued to their television screens, it was an opportunity not to be missed. Due to the fact that you only get one commercial break between overs it was decided something unique should be done. Rather than appearing to abruptly cut into a commercial break, the aim was to make people think they were still watching the live cricket.

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