five intended to raise awareness of their new online movie rental service fivedvd.com through sponsorship of reality television show 'The Farm'. The creative challenge was to find a fresh, entertaining and memorable way of bringing together movies and farm animals. The target market was a young, movie buying, reality television show watching audience. The extremely tight budget and the two week turn around from conception to delivery resulted in taking existing footage of farmyard animals doing their thing and adding a voice-over as if a director was directing their actions. This simple campaign proved very successful and since its release fivedvd.com has become one of the best used services of its kind in the UK.
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