• Loading…

Gay / Cat’s Dead / Pregnant / Wedding / Son

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercial Campaigns Any Duration / 2006

A large number of consumers use landlines for longer conversations due to cost and a belief that mobiles are for emergency or functional calls. These abrupt ten second spots demonstrate how ludicrous it would be for a topic that warrants a long conversation, to be squeezed into an unrealistically short one. Each spot in this direct response campaign clearly communicates a unique text number to encourage people to take up the offer and talk for 60 minutes for the price of three. Two or three spots ran during a commercial break to reinforce this message.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again