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Hot Dogs / Musical Chairs / Performance Enhancers

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns Any Duration / 2006

Hot Dogs: John Anderson is joined at a cafeteria table by Takeru Kobayashi, a world champion of competitive eating. Kobayashi takes the hotdog, snaps it in half and inhales it. He dips the bun in water and crams it into his mouth. Still hungry, he repeats the process with dog number two. He gently dabs his mouth with a napkin and leaves the table. All in 30 seconds. Musical Chairs: LeBron James enters his cubicle and sits down. Something feels strange. Did somebody switch chairs with him? He tactfully asks his neighbour, Scott Van Pelt, “Hey, Scott. Did you possibly switch chairs with me?” Van Pelt is conspicuously perched in a massive throne bearing the inscription 'King James'. Yet, no confession is forthcoming. “Sorry, LeBron. It wasn't me”. Awkward tension ensues. Performance Enhancers: Scott Van Pelt starts reeling off one great show after another. On the air, he is on fire: “A-Rod exhibits inordinate aptitude in spheroidical aviation”. Performance enhancers? Sure enough, the authorities uncover a thesaurus. Scott pleads: “I don't even know what that is or how you use it”. Cornered, Van Pelt attempts to flee, but is brought down hard. "Unhand me, rapscallions!” he commands. Busted.

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