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Singin’ in the Rain

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006

The advert opens on the iconic scene from the film ‘Singin’ in the Rain’ as Gene Kelly dances down a rainy city street. As the song builds, his dance routine becomes more energetic and exciting, reflecting the words 'What a glorious feeling, I'm happy again'. The dance routine then moves to another level. Kelly begins to seamlessly incorporate highly impressive and acrobatic steps moving away from a pop and hip-hop dance. At the scene's climax our hero arrives at a new Golf GTI, another updated original.

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