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TV Wants More

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006

The objective was to convince current cable subscribers to switch to 'DirecTV'. The challenge was that most cable subscribers are comfortable with their service and do not realise the advantages of satellite television. The solution was to get the message out that cable's antiquated delivery system for television content is old and tired. 'DirecTV' is the way of the future and can offer much more.

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