This advert dramatises an ordinary morning in an extraordinary place: Stunt City. Throughout the commercial men leap from buildings, cars skid through town on two wheels, and morning commuters hang from the skids of a helicopter as it makes its journey across town. At the end of the commercial, as one of the stunt men crashes through the skylight of a large room in order to arrive at his meeting on time, the audience realises that these men are not even breaking sweat because Sure for Men offers 'Over the top protection for under the arms'.
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