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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006

A group of people are brainstorming in an office in Tokyo. As they discuss the pros and cons of each idea, we see these thoughts physically grow and deflate as balloons from their heads. Some burst, others deflate and return back inside the head. Suddenly one of the group has an idea that might just work. As they get excited and talk more it grows and grows. Finally it releases itself from the man's head. Garrison Keillor, the voice of Honda, says: “Yume no chikara. Roughly translated: the power of dreams. You see, in Japanese you don’t say 'have a dream', you say 'see a dream'. Because what’s the point in having dreams if you’re not going to make them happen?”

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