• Loading…


Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 120 Seconds / 2006

A group of people are brainstorming in an office in Tokyo. As they discuss the pros and cons of each idea, we see these thoughts physically grow and deflate as balloons from their heads. Some burst, others deflate and return back inside the head. Suddenly one of the group has an idea that might just work. As they get excited and talk more it grows and grows. Finally it releases itself from the man's head. Garrison Keillor, the voice of Honda, says: “Yume no chikara. Roughly translated: the power of dreams. You see, in Japanese you don’t say 'have a dream', you say 'see a dream'. Because what’s the point in having dreams if you’re not going to make them happen?”

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again