Cameraphone
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 21 - 40 Seconds / 2006
Traffic is the biggest single killer of teenagers in the UK, so the task was to put road safety back on their agenda. The road safety commercial was shot entirely on a mobile phone, dramatising the distracted behaviour that causes many of the accidents, but in a credible and relevant way.
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