• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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Mr Backyard Bug Zapper Inventor

Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials Over 41 Seconds / 2006

ANNOUNCER: Bud Light Presents…Real Men of Genius. SINGER: Real Men of Genius… ANNOUNCER: This Memorial Day, we salute you…Mr Backyard Bug Zapper Inventor. SINGER: Mr Backyard Bug Zapper Inventor... ANNOUNCER: Not content to harmlessly repel insects with lotion, you discovered a way to fry them with electricity until their bodies explode. SINGER: Zap, ka-boom.... ANNOUNCER: Ah the sounds of summer. Crickets chirping. Birds singing. The blood-curdling scream of a moth having 700 volts of electricity shoot through its body. SINGER: Music to my ears... ANNOUNCER: Every night, a magical explosion of exoskeleton and insect goo that can only mean one thing. Summer's here. SINGER: Die bugs, die! ANNOUNCER: So crack open an ice cold Bud Light, Mr June Bug Blaster. Then sit back and watch the fireworks. SINGER: Mr Backyard Bug Zapper Inventor... ANNOUNCER: Bud Light Beer. Anheuser-Busch, St Louis, Missouri.

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