• Loading…

Mr Backyard Bug Zapper Inventor

Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials Over 41 Seconds / 2006

ANNOUNCER: Bud Light Presents…Real Men of Genius. SINGER: Real Men of Genius… ANNOUNCER: This Memorial Day, we salute you…Mr Backyard Bug Zapper Inventor. SINGER: Mr Backyard Bug Zapper Inventor... ANNOUNCER: Not content to harmlessly repel insects with lotion, you discovered a way to fry them with electricity until their bodies explode. SINGER: Zap, ka-boom.... ANNOUNCER: Ah the sounds of summer. Crickets chirping. Birds singing. The blood-curdling scream of a moth having 700 volts of electricity shoot through its body. SINGER: Music to my ears... ANNOUNCER: Every night, a magical explosion of exoskeleton and insect goo that can only mean one thing. Summer's here. SINGER: Die bugs, die! ANNOUNCER: So crack open an ice cold Bud Light, Mr June Bug Blaster. Then sit back and watch the fireworks. SINGER: Mr Backyard Bug Zapper Inventor... ANNOUNCER: Bud Light Beer. Anheuser-Busch, St Louis, Missouri.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again