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Mr 80 SPF Wearer

Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials Over 41 Seconds / 2006

Anheuser-Busch, Inc. Bud Light Radio: 60 “Genius/Mr. 80 SPF Wearer” AS PRODUCED SCRIPT MUSIC UP ANNCR: Bud Light presents: Real Men of Genius. SINGER: Real Men of Genius! ANNCR: Today we salute you, Mr. 80 SPF Sun-block Wearer. SINGER: Mr. 80 SPF Sun-block Wearer! ANNCR: There's 24 hours in a day. You're wearing 80 hour protection. If the sun fails to go down, you'll be ready. SINGER: Don't forget the boat light. ANNCR: Your coconut scented force field blocks out all the sun's rays. And any stray rays, from another sun, in another galaxy. SINGER: You're a star! ANNCR: 30 SPF? Please. You might as well be wearing cooking oil. SINGERS: Something smells delicious. ANNCR: So, crack open an ice cold Bud Light, Mr. 80 SPF Sun-block Wearer. In fact, feel free to crack one open at high noon in the middle of the Sahara desert. SINGER: Mr. 80 SPF Sun-block Wearer! ANNCR: Bud Light beer, Anheuser-Busch, St. Louis, Missouri.

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