• Loading…

Giardino di Ponente / Podere del Sole / Oliveto del Barbarossa

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2006

Waitrose’s reputation for food is founded on provenance. All its own-brand products can be traced back to source - a fact they're justly proud of. To further build on this expertise Waitrose launched its own range of single estate olive oils from select olive growers in Italy. The brief was to suggest super-premium status, create authenticity, and enhance Waitrose's reputation by building on the idea of provenance and food expertise. Pearlfisher's designs reflect the individual character of each oil using different shaped bottles and labels. Although each bottle has a standard structure, together they look like a bespoke family. Black glass was chosen for its premium cues, but also because it protects oil from the light, a practical measure demonstrating food knowledge. The typography resembles a stamp from the estate and is printed on thick paper for authenticity. The Waitrose name in silver foil adds a premium touch.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again