Max Nirnberger Schnapps
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2006
Max Nirnberger is an architect and distiller, and he loves classical theatre. That is why the decision was taken to relaunch his 13 schnapps labels as a play in 4 acts with 13 different scenes. The names of the flavours are worked into the short messages on the labels and are reminiscent of a classical play by Lessing, Goethe and Schiller. The 13 labels on the bottles blend together to create a continuous storyline.
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