Time / Precision / Scalability / Stability
Wood Pencil / Online / Online Advertising On Site / 2006
The task was to make IBM’s iSeries servers stand out in an overcrowded market that is awash with cut-rate specials. This was achieved by adding character and charisma to the product’s technical appeal. The banners used a reduced, symbolic look, and each addressed a different outstanding characteristic of the iSeries. The online campaign targeted IT senior management and CEOs at medium-to-large enterprises, and was developed for the German market as part of a global campaign.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.