• Loading…

Time / Precision / Scalability / Stability

Award: Wood Pencil

Wood Pencil / Online / Online Advertising On Site / 2006

The task was to make IBM’s iSeries servers stand out in an overcrowded market that is awash with cut-rate specials. This was achieved by adding character and charisma to the product’s technical appeal. The banners used a reduced, symbolic look, and each addressed a different outstanding characteristic of the iSeries. The online campaign targeted IT senior management and CEOs at medium-to-large enterprises, and was developed for the German market as part of a global campaign.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again