This is a self-promotion online banner for Bascule, a website development company in Japan. It was a challenge to make a new way of communication to break through the established online banner advertising industry. On the banner that appeared on the MSN website, a movie was broadcast from LiveCam and played 'Gesture Quiz Game'. A system was created in which the visitors could answer the quiz in real time.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.