The Swedish Post Office uses simple icons and pictogram puzzles as their new brand identity. Åkestam.Holst wanted the visitors to play around with the icons to make their own pictogram puzzles. What better way to do this than on a real post card. At riktigavykort.se the user can create a real postcard by drawing with the mouse. The user can also upload images and create pictogram puzzles using the Swedish Post Office icons. The next day, the postcard is printed on a real postcard paper and delivered to the receiver’s address.
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