• Loading…

G8 Rally Website

Award: Wood Pencil

Wood Pencil / Online / Websites Microsites / 2006

The brief was to spread the word about the Make Poverty History campaign using any media. Agency Republic’s idea was g8rally.com - a place where supporters of the Make Poverty History campaign who were unable to make it to Edinburgh to protest could make themselves heard online. Visitors to g8rally.com could customise their own animated character from a set of features. They were encouraged to ‘have their say’, an option where they could enter a personal message which was displayed on their placard. They could also email a G8 leader and, crucially, invite their friends to join them on the virtual march.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again