• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
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adidas Originals

Award: Graphite Pencil

Graphite Pencil / Online / Primary Brand Websites / 2006

Dancing models present the spring/summer collection 2005 from adidas Originals on the Internet in broadband full-screen video which runs at an even higher resolution than on television. The user can choose how he wants to view the collection. In the Movie Mode, dancing models present the adidas Originals collection uninterrupted. In the Interactive Mode, the user can pick and choose which scenes he wants to see and view details of individual products. The lowband version was created so that even those without a broadband connection can view the details of the individual styles. The interactive video sequences set new benchmarks in the online world, especially in regard to high quality level/low load time ratio. The website is designed to support adidas’ ‘must-have-street wear’ and sell more products ethos.

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