After several years of absence, Nine Inch Nails' return called for the talents of David Fincher and Digital Domain to create a music video for their new single. The opening scene is of a simple office space. A hand comes in and starts 'Only' and the stage is set. Objects come to life, including a coffee cup, lamp, Newton's cradle, and pin-art. Trent Reznor appears in the pin-art and the video takes off to new heights. With only five live-action shots in the entire video, Digital Domain created everything from the environments to the animation of all of the objects as well as Trent's face.
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