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Award: Yellow Pencil

Yellow Pencil / Magazine & Newspaper Design / Complete Magazines / 2006

The challenge was to create a weekly glossy magazine that would have the aesthetics and quality of a glossy monthly but also the pace and news content of a weekly. The design needed to be radical for a new market, so we created a fresh new palette, using a strong yellow for the news section. Despite a tight weekly schedule, Grazia maintains a high standard of design and image quality, enabling it to become the number one fashion glossy weekly.

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