‘icon’ is a visually accessible, rigorous and innovative magazine on architecture and design. This issue typifies their considered yet playful approach to typography and imagery. The external starting point is always the image that is then united with type and colour to create a bold and balanced cover. Internally, a key feature is the visual play made with the hierarchy of texts that often means the beginning of the copy simultaneously becomes the headline and the stand first. This economic typographic treatment seamlessly leads the viewer into the feature without need for repetition. With the flexible columns structure they highlight and pull quotes within the body copy so they seem to eat into the page, creating textures and shapes that balance and compliment the imagery.
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