• Loading…

Push the Button

Award: Wood Pencil

Wood Pencil / Interactive TV / Interactive TV Advertising / 2006

Giving people partial access to a long awaited chart-topping album is a powerful way to get them wanting it. The digital propaganda campaign for 'Push the Button' pirated the TV advert. The digital TV campaign, available 24/7 via the Sky Active A-Z, enabled the teenage audience to hear three minutes of five new tracks and go tell their friends about them. Sky Active also featured interviews with The Chemical Brothers to further signpost the advert.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again