• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Easter Egg

Award: Graphite Pencil

Graphite Pencil / Interactive TV / Interactive TV Advertising / 2006

Easter Egg is a multi-layered TV campaign engaging two diverse audiences. The digital advert was designed to provide the audience with a visual overview of the Xbox 360 experience, whilst also engaging hardcore gamers who do not normally respond to interruptive advertising. An Easter egg hunt with hidden clues and layers generated discourse on the web and allowed gamers to 'play' with broadcast TV encouraging them to 'play again' on Sky Active A-Z.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again