• Loading…

LOVE Interactive

Award: Wood Pencil

Wood Pencil / Interactive TV / Interactive TV Advertising / 2006

The broadcast commercial ran unbranded - an interactive first. By pressing the red button viewers could create a second and then third distillation of the same intense conversation between a couple as they sit in their car overlooking LA. With each repetition, action and dialogue is removed, bringing to life the triple distillation process Smirnoff undergoes, resulting in a better outcome. In the first scene the man says: “I know you had an affair with Dylan. I don't love you anymore.” In the second scene he says: “I had an affair. I don't love you.” And the third he simply says: “I love you”.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again