LOVE Interactive
Award: Wood Pencil
Wood Pencil / Interactive TV / Interactive TV Advertising / 2006
The broadcast commercial ran unbranded - an interactive first. By pressing the red button viewers could create a second and then third distillation of the same intense conversation between a couple as they sit in their car overlooking LA. With each repetition, action and dialogue is removed, bringing to life the triple distillation process Smirnoff undergoes, resulting in a better outcome. In the first scene the man says: “I know you had an affair with Dylan. I don't love you anymore.” In the second scene he says: “I had an affair. I don't love you.” And the third he simply says: “I love you”.
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