• Loading…

Lynx - Speed Dating

Award: Graphite Pencil

Graphite Pencil / Interactive TV / Interactive TV Advertising / 2006

Sky, in conjunction with Unilever, commissioned this project to show the potential of interactive TV for FMCG brands. Viewers press a red button on their remote control in response to an invitation to 'Try Lynx speed dating' from a TV commercial. Building anticipation, viewers see a series of screens encouraging them to get ready for their first date, while a heartbeat thuds in the background. The name of the first girl appears on the screen and the dating begins. During each date, there is a brief moment when the viewer can press a green button to spray Lynx. If they do so successfully, the Lynx promise of 'Spray more, get more' is fulfilled and the date becomes much more interesting - though it is sometimes not quite what you think. For those who need an extra incentive, a successful date with the girl who has the entry code could win you a holiday.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again