Lynx - Speed Dating
Award: Graphite Pencil
Graphite Pencil / Interactive TV / Interactive TV Advertising / 2006
Sky, in conjunction with Unilever, commissioned this project to show the potential of interactive TV for FMCG brands. Viewers press a red button on their remote control in response to an invitation to 'Try Lynx speed dating' from a TV commercial. Building anticipation, viewers see a series of screens encouraging them to get ready for their first date, while a heartbeat thuds in the background. The name of the first girl appears on the screen and the dating begins. During each date, there is a brief moment when the viewer can press a green button to spray Lynx. If they do so successfully, the Lynx promise of 'Spray more, get more' is fulfilled and the date becomes much more interesting - though it is sometimes not quite what you think. For those who need an extra incentive, a successful date with the girl who has the entry code could win you a holiday.
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