• Loading…

Don’t Drive (Male) / Don’t Drive (Female)

Award: Wood Pencil

Wood Pencil / Graphic Design / Point Of Sale Material / 2006

Bullet Interpublic took advantage of the indicative sign on bar restrooms, a universally recognized icon, to literally illustrate the visual confusion caused by alcohol consumption. When the observer reads the sign from the front, the doll looks normal, like any other sign. But when he moves slightly, the observer sees the doll begin to lose definition and multiply; as someone who has had too much to drink might. At the same time, the message, ‘do not drive’ is revealed.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again