Bullet Interpublic took advantage of the indicative sign on bar restrooms, a universally recognized icon, to literally illustrate the visual confusion caused by alcohol consumption. When the observer reads the sign from the front, the doll looks normal, like any other sign. But when he moves slightly, the observer sees the doll begin to lose definition and multiply; as someone who has had too much to drink might. At the same time, the message, ‘do not drive’ is revealed.
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