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Crop Top / Tank Top / Skirt

Award: Wood Pencil

Wood Pencil / Graphic Design / Point Of Sale Material / 2006

The poster campaign for Reebok ‘PlayDry’ brings to life the breathability of its apparel range by constructing a tank top, skirt and crop top out of die-cut holes. In doing so, it demonstrates in a direct manner how air can flow freely allowing the skin to breathe. Posters were hung in store as point of sale material.

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