Crop Top / Tank Top / Skirt
Award: Wood Pencil
Wood Pencil / Graphic Design / Point Of Sale Material / 2006
The poster campaign for Reebok ‘PlayDry’ brings to life the breathability of its apparel range by constructing a tank top, skirt and crop top out of die-cut holes. In doing so, it demonstrates in a direct manner how air can flow freely allowing the skin to breathe. Posters were hung in store as point of sale material.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.