• Loading…

Gavin Martin Associates Moving Card

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2006

NB Studio were asked to design a piece of direct mail to announce that the printer Gavin Martin Associates had moved to new offices. Taking cue from their new location, The Tea Building in Shoreditch, they decided to lavishly letterpress the typography onto card. The next step was to hand-stain all 1000 cards with a tea ring to reflect the idea of removal men leaving tea stains all over the office. Four different versions were created using Earl Grey, Darjeeling, Roiboos and English Breakfast teas instead of cyan, magenta, yellow and black inks. This alternative printing method reflected Gavin Martin’s own experimental approach and made every card unique.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again