Brands Not Logos is a piece of direct marketing aimed at anyone who might be looking to develop a brand, but with a strong focus on business to business. The logo is often considered the most important aspect of a branding project, the mailer told its audience that it wasn't. This was expressed in a way that unmissably proved the point.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.