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Brands Not Logos

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2006

Brands Not Logos is a piece of direct marketing aimed at anyone who might be looking to develop a brand, but with a strong focus on business to business. The logo is often considered the most important aspect of a branding project, the mailer told its audience that it wasn't. This was expressed in a way that unmissably proved the point.

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