‘WalkRide’ is an information and movement identity for Newcastle/Gateshead that seamlessly combines information for both pedestrians and public transport users in the city. The first phase of the project has just been completed. It includes the livery and all related information for a new city centre electric bus system - QuayLink - and a new WalkRide city centre map for pedestrians. Cartlidge Levene were commissioned to develop a new map for the city to be distributed by the local Visitor Information Centres. For the pedestrian 'Walk' map, careful editing of information and a simple typographic hierarchy provides a balance between richness and legibility that help make it approachable and friendly. Illustrated landmarks are used as engaging elements to draw the user in. On the reverse 'Ride' side of the map, transport information is presented in a clear, simple manner to make the information as useful and digestible as possible. 'Here' and 'There' stickers were produced as a tool for use by the Visitor Information Centre staff to point out destinations and routes to visitors.
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