• Loading…

Futureproofed: Design Council Review 2004/5

Award: Wood Pencil

Wood Pencil / Graphic Design / Annual Reports / 2006

The brief was to bring to life the three core areas of activity within the Design Council: Business, Public Services and Design. Small, working for the Design Council and writer Howard Fletcher devised the theme of ‘Futureproofed’, an application of design that gives the country long-term protection against whatever the future may throw at it. To bring this central tenant to life Small commissioned a photographic essay about the whole of the British Isles, shot by Dan Holdsworth. Physically sewn into the book were ‘Futureproofed’ tickets that acted as section dividers and visual guarantees of the Design Council's work in ensuring the country’s future through the application of design.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again