Insinger de Beaufort is an Anglo-Dutch banking group, which likes to distinguish itself in a rather conventional market with its annual reviews. Its clients are often people who have made their fortune in their own lifetime, often by standing out amongst others in the world of sports, entertainment or business. Along with its financial figures, Insinger de Beaufort also includes a story/theme in its report in order to illustrate the human dimension behind these figures. This difference and diversity was illustrated by drawing a parallel to London's Soho district, which combines a rather sleazy side with a more expensive and highbrow one. One can find the sex industry, a church, expensive restaurants, hotels, businesses and advertising agencies all in the same area. Photographer Vincent van de Wijngaard captured his impression of Soho in just a few days, and copywriter Louise Hide from Aquarium conducted the interviews. Dietwee then intuitively combined these two different inputs and impressions into one document, thus creating exciting text-image combinations not intended by the writer or the photographer. Quotes in bold sans-serif typography and photos may literally start on one spread and continue partly repeated on the next, thus enhancing the continuous sensation of a district which neither stops nor goes to sleep. The results, statements drawn from nine interviews from a wide range of people in Soho that link this diverse area with the bank's own mentality and message.
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