He Said She Said was asked to create an advertisement for Herz As, a day shelter for the homeless. The concept they came up with was placed on busy public stairways. As you approach the stairs there is an image of a homeless person sitting on them. When you begin to walk up the stairs the image slowly disappears and when you get to the top you cannot see the homeless person at all. The suggestion is that, if you make a donation, you will help homeless people disappear from the streets.
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