• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…


Award: Wood Pencil

Wood Pencil / Environmental Design / Public Environment & Community / 2006

He Said She Said was asked to create an advertisement for Herz As, a day shelter for the homeless. The concept they came up with was placed on busy public stairways. As you approach the stairs there is an image of a homeless person sitting on them. When you begin to walk up the stairs the image slowly disappears and when you get to the top you cannot see the homeless person at all. The suggestion is that, if you make a donation, you will help homeless people disappear from the streets.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again