• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
Enter Now
  • Loading…

Quick Hamburger Restaurants

Award: Wood Pencil

Wood Pencil / Environmental Design / Leisure & Tourism / 2006

In Belgium, Quick is the major competitor of fast food chain McDonald’s. The brief was to incorporate Quick's brand values of taste, atmosphere, quality and warmth into the interior design of the restaurants. The scheme had to look simple, cosy and functional rather than extreme or elitist. Aside from the overall feeling, Creneau International also created three sub-concepts. Nature is the theme for the children's area with picnic islands, a grass carpet, cheerful graphics, and fresh green as the dominant colour. Teenagers can enjoy themselves in the lounge atmosphere of the pop area, which contains high tables and trendy colours in an attempt to imitate a true club feeling. They can also surf on the Internet and check their emails in this area. Finally, the Home area for adults incorporates intimate colours, comfortable seats and soft lighting.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again