In Belgium, Quick is the major competitor of fast food chain McDonald’s. The brief was to incorporate Quick's brand values of taste, atmosphere, quality and warmth into the interior design of the restaurants. The scheme had to look simple, cosy and functional rather than extreme or elitist. Aside from the overall feeling, Creneau International also created three sub-concepts. Nature is the theme for the children's area with picnic islands, a grass carpet, cheerful graphics, and fresh green as the dominant colour. Teenagers can enjoy themselves in the lounge atmosphere of the pop area, which contains high tables and trendy colours in an attempt to imitate a true club feeling. They can also surf on the Internet and check their emails in this area. Finally, the Home area for adults incorporates intimate colours, comfortable seats and soft lighting.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.