Jianianhua Centre is a new, mixed-use retail and office complex in southwest China. The city commissioned the design of a central park and plaza, to be anchored by the Jianianhua building. Using a standard triad signage system, the building's entire eight-story retail component becomes a 6,055- metre square slow moving choreographed graphic. Enclosing this dynamic billboard behind the glass skin diminishes its commerciality and transforms the architecture. To counteract the greyness of the region and to respond to the intense visual activity, the client commissioned the first super-graphic to celebrate Chinese New Year and the opening of the park. An urban flower box, celebrates the New Year's acknowledgement of the approaching spring and captures the ultimate symbol of good fortune in Chinese culture: 100 simultaneously blooming flowers. This concept is visualised through a seemingly infinite combination of abstract patterns and colour sequences through the programmed rotation of the 148 individual panels.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.