• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Graphite Pencil

Graphite Pencil / Environmental Design / Retail & Services / 2006

During an initiative to reposition Denz, Switzerland's leading office furniture manufacturer, designrichtung was commissioned to design a showroom that would firstly provide a platform for specialist traders and a workspace for employees, and secondly, be a centre of attraction for events. The showroom was designed to highlight and complement the firm's new corporate image by taking an unconventional approach to combining diverse elements such as glamour and comfort. The rooms begin with a presentation of new products against the backdrop of a sparkling sequined wall. The 'parlour', a simple cube in the centre of the room fitted with rough-cut Swiss stone pine, emanates an earthy cosiness. Between these two fixed points, the remaining space can be flexibly divided between areas for work and presentations of products. The design of the showroom is based on playing with opposites, the element of surprise, but mostly with authenticity and emotion.

  • Denz
  • Denz
  • Denz

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again