Located in the Eden Shopping Centre in Prague, the Eurotel Concept Store was designed to showcase two new brands: DigiHome and DigiBiz for the Czech Republic's largest mobile network, Eurotel. The visually engaging, white and fluid, 100-metre square flagship store is a reflection of the importance of future technologies to Eurotel and its parent company, Czech Telecom. An architectural ribbon device wraps through the store to define areas of product presentation, informal seating areas, consultation desks and interactive presentation. At the store's centre, three six -metre high columns are used for customer messaging and promotions with projected images and LED text. There are no barriers between staff and customers; the wide entrance, lack of shop front, and informal stand-up consultation points create a relaxed, browsable environment. Innovation and technology are evident everywhere the customer looks, from touch screen information panels to the interactive presentations on the mezzanine level.
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