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National Anxiety Week Press Launch

Award: Wood Pencil

Wood Pencil / Direct / Writing For Direct / 2006

The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder. Our brief: generate media interest in the Press Launch of the Society’s National Anxiety Awareness Week. In the ten days before the Press Launch, a series of communications were sent to journalists, focussing on, and demonstrating the most common forms of Obsessive Compulsive Disorder There were 19 attendees from The Sunday Mirror, The Daily Mail, London City Radio, Channel 4 News etc, plus coverage in The Times, The Sunday Telegraph and The Independent.

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