• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
Enter Now
  • Loading…

Edible Paper

Award: Wood Pencil

Wood Pencil / Direct / Direct Ambient / 2006

Diakonie Katastophenhilfe (Diakonie Disaster Relief) wanted to heighten understanding of the current situation of starving children in Malawi, in order to increase donations. The mailing was designed to cut through the clutter of conventional paper mailings and avoid being thrown in the bin. The strategy was to put the recipients in the situation of starving children in Malawi. The experience of starvation was demonstrated by showing how it feels to eat only one piece of rice-paper a day. 10,000 mailings were sent out and as a result Diakonie received a significant increase in donations.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again