Freedom of Information
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail Door Drop Very Low Volume 1 - 500 / 2006
Following the passing of the Freedom of Information Act in 2002 (Scotland), it was crucial to let people know what powers the Act gave them to access information held by public authorities. The mail drop had to explain in a succinct way the Act's relevance and importance to the individual and Scottish society as a whole. The audience expected a sealed envelope. They received an opened one. The letter wasn't enclosed inside but printed on the envelope and represented as simply as possible the transparent culture the Act hoped to foster. With nothing hidden the mail drop was the perfect metaphor.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.