• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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Freedom of Information

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail Door Drop Very Low Volume 1 - 500 / 2006

Following the passing of the Freedom of Information Act in 2002 (Scotland), it was crucial to let people know what powers the Act gave them to access information held by public authorities. The mail drop had to explain in a succinct way the Act's relevance and importance to the individual and Scottish society as a whole. The audience expected a sealed envelope. They received an opened one. The letter wasn't enclosed inside but printed on the envelope and represented as simply as possible the transparent culture the Act hoped to foster. With nothing hidden the mail drop was the perfect metaphor.

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